About the course

01 This training is a skill useful for digitalists of different directions.

02 Copywriting is part of marketing. Texts are part of a content strategy. The course will help to develop a deep approach to texts.

03 The training lasts 3 months and includes knowledge about audience analysis, text stylistics, typography, branding, tools and creative mechanics. The program is practice—oriented - you can immediately apply the acquired knowledge in practice.

04 You have two options for studying — at your own pace or in a group with a curator. The second option involves additional calls of different formats, checking homework and assistance in preparing for the final project.

05 Course speakers write for Scooter, S7, Pyaterochka. In the lessons, they reinforce the theory with their own cases and give examples of texts of well-known brands.

06 As a result, you will learn how to write, increase your expertise in texts and marketing in general, increase audience engagement, figure out how texts can influence the result and begin to achieve it.


Implement just one tool and start writing texts for social networks that will work. Two detailed lessons and practice

Taking care of visual content is only part of the content strategy. Pictures work best in conjunction with good text. The kind that will engage the target audience and push you to comment, message or purchase — we will teach you how to write it! During the course, you will receive a marketing database and analysis of selling formulas for writing texts. You will learn to write different types of texts.

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